Online sales jump as India sees sharp spike in Covid-19 cases – India Today

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E-commerce platforms are witnessing a sharp jump in daily sales for the past week after a sharp surge in Covid-19 cases forced states to announce fresh restrictions.
The sales of essential items such as daily grocery, packaged food and beverages, soaps and hygiene products have doubled on online platforms, reported The Economic Times.
Executives who spoke to the publication said limited operating hours at physical stores and consumers staying indoors have led to a big jump in online sales. They said there has been a 10-15 per cent spike in online sales across categories, with high demand for chocolates and beverages.
The percentage of online sales could go up in coming weeks if states are forced to impose harsher restrictions in the wake of rising Covid-19 cases.
Online platforms, distributors and manufacturers said they are prepared to deal with any excess demand for essential goods. Most online platforms are likely to see higher sales momentum during the ongoing third Covid wave in the country.
According to the report, products that are in high demand include packaged foods, sanitisers, hygiene products and N95 masks. Meanwhile, the demand for chocolates and beverages has doubled over the past few days.
Read | Food companies, distributors prepare for disruptions as Covid cases surge
Online sales have surged as more customers remain indoors and also due to individuals stocking up on products. Online sales are likely to soar in key cities till the situation becomes less alarming, according to experts.
India reported over 90,000 daily cases on Wednesday, marking a 56 per cent rise over yesterday’s figure. The number of daily cases, fuelled by the more transmissible Omicron variant, is likely to see a rapid rise in January.
In view of the situation, several states have imposed restrictions in order to prevent an overwhelming rise in cases.

While physical economic activity is likely to take a hit due to the restrictions imposed by states, they will provide a substantial boost to online and e-commerce channels.
Platforms like Amazon India, BigBasket, Blinkit and Swiggy Instamart have already seen a jump in demand for online delivery of essentials and are likely to see higher volumes till the Covid situation normalises.
Click here for IndiaToday.in’s complete coverage of the coronavirus pandemic.
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