Netherlands – Publication of Advertising Code for Online Games of Chance 2021 – Lexology

Review your content’s performance and reach.
Become your target audience’s go-to resource for today’s hottest topics.
Understand your clients’ strategies and the most pressing issues they are facing.
Keep a step ahead of your key competitors and benchmark against them.
add to folder:
Questions? Please contact [email protected]
Relationship between ROK and RVK
The RVK, which came into force in 2015, partly covers the same subject matter as the ROK. For example, both advertising codes contain similar provisions regarding unfair advertising, responsible participation, cooperation of participants in advertising and vulnerable groups. It is not surprising that these advertising codes contain similar provisions, since they are both based on the same legal framework[1]. Yet there are also important differences. The provisions of the ROK are often more detailed and go further than the RVK, as explained below.
The ROK provides for the situation that an advertisement relates to both online games of chance and other games of chance. In this situation, both the ROK and the RVK apply. In addition, several ROK provisions also always apply to other games of chance. These are the above-mentioned additional provisions[2] and specific provisions with respect to the prohibition of reaching an audience of more than 25% consisting of minors and young adults.
A number of remarkable ROK provisions highlighted
Bonuses (paragraph 5)
Channels: Restraint (paragraph 8)
Channels: Vulnerable Groups of Persons (paragraph 9).
Position in the chain (paragraph 12)
Effective date and transitional period
The ROK came into force on 15 December 2021 and is initially valid until 1 March 2023. For certain articles there is a transition period until 1 February 2022, namely for:
Concluding remarks
The establishment of the ROK has been subject to much debate and the discussion on advertising for online games of chance continues. The subject is socially and politically sensitive. With the ROK, market parties and the SRC have made an attempt to address societal concerns.
add to folder:
If you would like to learn how Lexology can drive your content marketing strategy forward, please email [email protected].
" I find Lexology highly relevant and have registered other firms for whom I provide a library service to receive Lexology, as I think it is a very worthwhile legal resource."
© Copyright 2006 – 2022 Law Business Research


Leave a comment

Your email address will not be published.